Allen's Cruz is a type & graphic designer who works in cultural, academic and commercial circles. Strong focus on typography, his work connects cultural identities and creates impactful visuals. Disponible en Français & en Español.
SERVICES
1.IDENTITY: [Visual Identity/Brand Guideline/Character design]
2.TYPOGRAPHY: [Custom Font design/Latin & None Latin Scripts]
3.WEB: [Web design/Portfolio/Artist website]
4.CAMPAING: [Art Direction/Social Media/Posters/Panflets]
5.EDITORIAL: [Book/Publication/Magazine/Layout design]
RESIDENCIES
Tlaxcala 3, Roma Sur, Mexico CDMX, 2024 - Autor Tipografia Experimental.
EXHIBITIONS
1. A.T.E.Autor Tipografia Experimental, Tlaxcala3 Mexico CDMX. 2024
2. Anti-Procesos Puntos compartidos, Cuernavaca Mor. Mexico. 2023
3. Project Maison - Surface habitable, Design, 2018
4. SIDIM, design, 2017
SELECTED PUBLICATION
1. Failles transformatrices, by Collectif Blanc. Publish n°261 Vies Des Arts. 2021
2. What Eric has in Common to the font Gill? Publish in L’Organe Magazine, Adversaire issue n.1 2019
EDUCATION
2015/19 B.A Design Art, Fine Arts, Concordia University
2011/2015 DEC Graphic Design, CEGEP Marie-Victorin
ADDITIONAL TRAINING
2023 Diploma, NICHO Research and project space. (Art)
2022 Typebreak, Type Design, Alberto Guerra & Giulia Zafferani.
2017 Copper and Brasses, workshop. Drawing Type, Étienne Aubert Bonn
2017 ATypI, The Association Typographique Internationale’s.
2016 Calligraphy, Textura & Fractur, Christian Bélanger.
ARTIST STATEMENT
Allen's Cruz is an independent designer and visual artist based in Tio'tia / Mooniyang / Montréal. His artistic and design practice, with an emphasis on typography, includes work in print, publishing, and digital design within the disciplines of art and culture.
Cruz's work understands design as the point of connection between cultural identities and gravitates towards typography as a tool for the shared construction of the world. His hybrid Dominican-Canadian identity informs his ever-evolving approach to social and cultural realities.
Cruz holds a Bachelor of Fine Arts with a specialization in Design and Art from Concordia University. Allen's participated in the Nicho program. Space for research and projects edition 2023, in which he presented a work during the collective exhibition ANTI-PROCESSES [shared points].
Currently, Cruz resides in the Tlaxcala3 artistic center. His research connects themes of visual poetry, marginal discourse, and decolonial design, in which he will exhibit his artistic process.
Cruz is co-founder of the type foundry TheyType alongside Sarah Auches, specializing in high-quality custom fonts. Allen's also works as the lead designer at OTAMI- alongside Cree Sebastien Aubin, where he has worked on numerous projects involving custom typography, visual identity, and book publications for Postcommodity, Remai Modern Gallery, Art Gallery of Ontario, and Jeffrey Gibson, among others.
CONTACT
+15145772615
cruz@theytype.com
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allenscruz.ca
theytype.com
otami.ca
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5445 Av. de Gaspé,
Montréal, QC H2T 3B2