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Allen’s Cruz, an independent designer and co-founder of TheyType, specializes in Brand Identity, Publications, and Custom Fonts for diverse clients, working both individually and collaboratively with fellow experts.

 A R C H I V E

Burt, Sculpture Art.
Custom Logo, 2023  
Fomenta, Studio.
Custon Logo, Under Theytype. co-creation with Sarah Auches. 2023 
Rebecca Dorry, Art Director 
Website, 2023
Caroline Monnet, Artist / Filmaker
Website, made under Otami- 2023
Antoine Lussier, Artist 
Website, 2023
Chantier Monnet, Cards
Identity, made under Otami- 2023 
Susy & Jose, Logo-t Bakery
Identity & Merch, 2023 
Adrian Stimson, Art Catalogue
Publication, under Otami- 20222
photo by Antoine Lussier.
TheyType, Digital type Foundry
Co-creation with Sarah Auches
photo by Hamza.
Otami-Mono, Mobile Site 
Identity, Custom Typeface Syllabic and Latin Script. Under Otami- 2022. Project Won Typography Bronze Medal at Concours Idea 2023. 
Custom Keybord Design in co-creation with Clara Cousineau, 2022
Heavy Material, Art Book
Publication under Otami- Co-created with Sebastien Aubin. 2022
Photo by Antoine Lussier.
Là où les mondes s’engendrent, Exhibitions Panels. Paris France. 2021. Photo by renaud.labelle. 
Point de faille, Projet Complot.
Publication. 2021
Festival Chromatic 9e, Massive Art.
Visual Campaing. Co-creation with Lochlan Doyle. 2019
Photo by William Wachter.
Untitled, specimen
Custom Font. 2018
Photo by Alignement.

La Ripa, Renconte interuniversitaire de performance actuel. Art catalogue. 2019
Photo case study by Marion Paquette. 
What Eric Has In Commun A La Font Gill?, Poster Research Creation. 
2019 Concordia University.  

S E R V I C E 

I provide top-quality, personalized services in typography, branding, print, digital design, and exciting custom consultations.


Allen's Cruz is an independent designer based in Tio'tia:ke/Mooniyang/Montréal. His design practice, with an emphasis on typography, includes works in print, publishing and digital design within the arts and culture disciplines. Cruz’s work understands design as the connection point between cultural identities and gravitates towards typography as a tool for shared world-building. His hybrid Dominican-Canadian identity informs his constantly evolving approach to social and cultural realities. Cruz’s earned a BA in Fine Arts with a major in Design from Concordia University. Cruz is the co-founder of TheyType foundry alongside Sarah Auches, specializing in high-quality custom fonts. Allen's also works as a lead designer at OTAMI- alongside Cree creative partners Sebastien Aubin and Sita Singh, where he has worked on numerous custom typefaces, visual identity, and book publication projects for Postcommodity, Remai Modern Gallery, Art Gallery of Ontario, and Jeffrey Gibson amongst others.

S E L E C T E D  P U B L I C A T I O N

2021  Failles transformatrices, by Collectif Blanc. Publish n°261 Vies Des Arts.
2019  What Eric has in Common to the font Gill? Publish in L’Organe Magazine, Adversaire issue n.16

G R O U P  E X H I B I T I O N
2023. Avalokita Exhibit In progress, Art Residency. Cuernavaca Mexico. 
2017. Project Maison, Surface habitable, design Magasin 7. Co-creation with Lys Quintero, Jonhelle Smith, Sévan Belleau & Van Le, Montreal QC.
2017  Project Maison, SIDIM Exhibition, Montreal QC.
2017  Untitled ‘‘tea’’ table, SIDIM Exhibition, Co-creation with Maude Fontaine-Brossard, Montreal QC.


To explore freelance opportunities, collaborate, or check my availability, please don't hesitate to send an email. I'd love to connect with you!

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