A - Z
E N / F R / E S
Allen’s Cruz, an independent designer and co-founder of TheyType, specializes in Brand Identity, Publications, and Custom Fonts for diverse clients, working both individually and collaboratively with fellow experts.
Custom Logo, 2023
Custon Logo, Under Theytype. co-creation with Sarah Auches. 2023
Website, made under Otami- 2023
Identity, made under Otami- 2023
Identity & Merch, 2023
Publication, under Otami- 20222
photo by Antoine Lussier.
Co-creation with Sarah Auches
photo by Hamza.
Identity, Custom Typeface Syllabic and Latin Script. Under Otami- 2022. Project Won Typography Bronze Medal at Concours Idea 2023.
Publication under Otami- Co-created with Sebastien Aubin. 2022
Photo by Antoine Lussier.
Visual Campaing. Co-creation with Lochlan Doyle. 2019
Photo by William Wachter.
Custom Font. 2018
Photo by Alignement.
Photo case study by Marion Paquette.
2019 Concordia University.
I provide top-quality, personalized services in typography, branding, print, digital design, and exciting custom consultations.
B I O
Allen's Cruz is an independent designer based in Tio'tia:ke/Mooniyang/Montréal. His design practice, with an emphasis on typography, includes works in print, publishing and digital design within the arts and culture disciplines. Cruz’s work understands design as the connection point between cultural identities and gravitates towards typography as a tool for shared world-building. His hybrid Dominican-Canadian identity informs his constantly evolving approach to social and cultural realities. Cruz’s earned a BA in Fine Arts with a major in Design from Concordia University. Cruz is the co-founder of TheyType foundry alongside Sarah Auches, specializing in high-quality custom fonts. Allen's also works as a lead designer at OTAMI- alongside Cree creative partners Sebastien Aubin and Sita Singh, where he has worked on numerous custom typefaces, visual identity, and book publication projects for Postcommodity, Remai Modern Gallery, Art Gallery of Ontario, and Jeffrey Gibson amongst others.
S E L E C T E D P U B L I C A T I O N
2021 Failles transformatrices, by Collectif Blanc. Publish n°261 Vies Des Arts.
2019 What Eric has in Common to the font Gill? Publish in L’Organe Magazine, Adversaire issue n.16
G R O U P E X H I B I T I O N
2023. Avalokita Exhibit In progress, Art Residency. Cuernavaca Mexico.
2017. Project Maison, Surface habitable, design Magasin 7. Co-creation with Lys Quintero, Jonhelle Smith, Sévan Belleau & Van Le, Montreal QC.
2017 Project Maison, SIDIM Exhibition, Montreal QC.
2017 Untitled ‘‘tea’’ table, SIDIM Exhibition, Co-creation with Maude Fontaine-Brossard, Montreal QC.
C O N T A C T
To explore freelance opportunities, collaborate, or check my availability, please don't hesitate to send an email. I'd love to connect with you!
theytype.com / Instagram /